The Benefits of Electronic Signage

1. Meeting The Public's Expectations
Meeting the public's expectations for production quality is also a challenge. People respond more to moving video than static displays. TV screens and plasma display panels (PDPs) offer the ability to deliver broadcast television style ads to public venues.

2. Generating Revenue
Allows you to turn your on-site displays into a valuable, revenue generating system

 

3. Choosing A Complete Multimedia Solution.
InfoChannel is a complete end-to-end multimedia creation and broadcast solution. The InfoChannel system makes the whole process from design to management simple even for large scale deployments. This allows advertisers and venues to focus on the creative and business aspects of digital signage instead of the technical issues.

4. Create, Update, Schedule & Target Messages!
Users can create and update content that can be scheduled to appear instantly or at specific time or date. Information and advertising can be targeted to specific regions, stores or even individual monitors or interactive kiosks within a store. InfoChannel can even be expanded to allow content to be delivered to desktops on intranets or the web.

5. Centralized Control, Remote Playback
Integrated network management tools provide centralized control of how content is distributed. Content can be broadcast over modem, LAN or for large deployments, satellite networks. Playback systems can be managed remotely, including log retrieval to report on ad run times or user input at kiosks. Log data creates an important feedback loop that enables advertisers and venues to respond to on-site conditions and update content to be more effective.

6. Share The Workload -- Multimedia Templates.
Content can be created and managed centrally, but can also be updated at a local level. Adding Scala's template-based InfoChannel Reporter software, people can enter new information from a standard networked PC from any location, even on site. Stores can make their own special promotions and announcements using pre-defined templates.

7. Focus On Creative Content & Revenue Generating Ads.
InfoChannel allows creative advertising designs to be scheduled and played the way clients want. Venues and advertisers need a system that is 24/7 reliable, flexible, and easy to maintain in order to offer a better value. InfoChannel is proven to generate more ad client renewals and higher revenue.

8. Scala Proven & Profitable The World Over.
And because it's based on Scala's proven technology, InfoChannel can be installed and operated with minimal technical requirements. InfoChannel is a powerful communication tool. That's why cable operators, hotels, retail stores and corporations around the world are using it to create information and advertising channels with high production value, low production cost and a great return on investment.

 

To find out more information, call us on Sales 01 6776133, email media@lendac.ie or alternatively request a broadcast and multimedia CD

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